So I wasn’t aware about the quirky “Neo Kawaii” Japanese band CHAI dropping a new album this Friday via Sub Pop.
Today the band dropped the fourth and final single called GAME from their self-titled eponymous fourth album.
A hypnotizing cutesy electro J-Pop tune.
About the track by Mana of CHAI:
“Winning isn’t the goal, it’s the strategizing and challenge that matters♡
So it doesn’t matter if you lose.
Take that loss and turn it into an even better strategy! Life’s a game!
We made the video with our lovely friend Ginger Root♡ It’s fun and NEO KAWAII♡
As long as you’re living, you can play the game as many times as you want.
Be honest to your heart, don’t take it too seriously, and live life.”
GAME gets: 📷📷📷📷📷📷📷📷/10.