Music in ads I

Yes we know about selling out with artists is a water cooler discussion but companies need to make the point across in selling stuff and music is one of them.
On the weekend I went to see The World’s Best Commercials 2008 (aka The London International Awards) at the Bytowne Theatre.
There were two ads that caught me by surprised since they used songs by my favorite bands/artist.
Here they are

This one is the Schwepps ad that used To Build a Home by The Cinematic Orchestra with Patrick Watson
This ad won Gold for Best Cinematography

This one has the lovely song Little Waltz by Basia Bulat
This ad won Silver for Best Editing

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