Toronto rapper Shad dropped the music video and second single of 2021 called Work featuring Skratch Bastid.
A heavy harder edge hip-hop track which is a different creative vision from him.
About the track:
“Like ‘Out of Touch’, “Work” was another song written pre-pandemic that is (sadly) even more timely now.
I knew I wanted to write a song specifically about two aspects of work: One, the way so many of our jobs are disconnected from a sense of meaning and purpose, and from the people and places they impact. And two, just the increasing precarity and scarcity of work.
Also as with ‘Out of Touch”, I wanted the song to hold both the irony/humour and heaviness of our situation.” Produced by and featuring Skratch Bastid, this track was built on a blistering sample from art-rockers We Are The City and mixes old and new influences, taking Shad’s flexible flows into exciting new territory.
Justin Broadbent who directed the video shares his inspiration behind the images: “I tried to make a classic, in-studio, rap video (think Rakim) but accidentally took an off-ramp, and it became way more grainy punk.
As always, Shad delivers on the clever, collaged, comments – so I tried to do the same with the visuals.
Work gets:
/10.
Shad – Work [Music Video]
