Today, The New Pornographers dropped the music video for “Pure Sticker Shock.”
The track marks the third single from the band’s upcoming album The Former Site Of, out March 27, 2026 via Merge Records.
“Pure Sticker Shock” is an indie synth-rock pop sing-along, pairing glossy melodies with the band’s trademark power-pop charm, delivering a bright, hook-heavy track that feels built for repeat listens.
About the track by A.C. Newman:
“This song is not about a specific event, but it has felt very ‘applicable’ to me and this year of my life,” Newman shares, “It basically asks the question ‘What has worth? Who is deciding?’ Your market value is not always your value.”
Price Sticker Shock gets: 📷📷📷📷📷📷📷/10.
The New Pornographers – Price Sticker Shock [Music Video]
