Today the British band Ibibio Sound Machine dropped the music video for Got to Be Who U Are.
The leading track is taken from the band’s upcoming album called Pull the Rope which comes out on May 3, 2024 via Merge Record.
A fun upbeat electro-disco dance track.
About the track:
“Got to Be Who U Are” is about the idea that what brings us together is stronger than what separates us.
No matter where we may go, we will always carry the essence of who we are
in our hearts, and yet the places and things that separate us are not as important as we may be led to believe.
Be happy and proud of who or what you are. Musically, the track begins by stating its message over a traditional African mbira part and then drops into a similar vocal except now over more of an electronic dance vibe which is meant to have an uplifting tone to it to carry along the message that we may be in Europe, Africa or America, but a simple sound or thought can instantly connect us.
The places mentioned in the chorus “Surulere, Isale Eko, Ikoyi, Yaba” are all areas in Lagos, Nigeria where Eno grew up.
The different parts of the music are connected even though they are using totally different sounds, symbolizing movement of people across the world and the fundamental connection between places and people no matter where one may be.
Got to Be Who U Are gets: 📷📷📷📷📷📷📷/10.
Ibibio Sound Machine – Got to Be Who U Are [Music Video]
