Today the Toronto band Born Ruffians dropped the lyrical music video for Mean Time.
The third single is taken from the band’s upcoming album Beauty’s Pride which is set for release on June 6, 2025 via Wavy Haze Records.
A 80s new wave synth alterna-pop vibe tune.
About the track by Luke:
“I just wanted to write something dancey, something completely out of the mould of the band. I was not writing it as a Born Ruffians song, that’s for sure.” Recording sessions for Beauty’s Pride began in the summer 2023, with returning Birthmarks producer Roger Leavens, and mixing assistance from Gus Van Go (Metric, The Beaches), just as Lalonde was about to start another side project—i.e., becoming a dad.
It would be a stretch to say Beauty’s Pride is a concept album about fatherhood. However, the album is rife with philosophical musings about the cyclical nature of life, and the need to make every second here count, especially on “Mean Time”.
“With ‘Mean Time,’ I was reading Nabokov’s autobiography, Speak Memory, and I thought it was really beautiful,” Lalonde says.
“At the very beginning, he writes about time, and how your life is essentially a brief crack of light between two eternities of darkness, and how we’re sort of existing inside of these bookends.
Maybe that idea used to be sort of panic-inducing to me—I’ve had a fear of death since I was a really little kid.
But, lately I haven’t been feeling that way.
I just think there’s something more beautiful about that briefness of life, and how we don’t really know what’s in the before and after.”
Mean Time gets: 📷📷📷📷📷📷📷📷/10.
Born Ruffians – Mean Time [Music Video]
