Today, Toronto-based band Jo Passed released the music video for “Precious Word.”
The second single is taken from their upcoming album Away, set to be released on January 23, 2026, via Youth Riot Records.
A wonky glitchy upbeat indie alt-rock tune.
About the track by jo passed:
Precious Word was inspired by his cognitive behavioral therapy and psychoanalysis sessions: “In session, we focused on analyzing words to understand how internal pressures or narratives are formed.
The words we use really shape how we feel, see, and experience the world, and this song is a playful take on that idea,” Hirabayashi explains. “The themes of fabric and clothes are also at play here.
In psychoanalysis, clothing can symbolize power, desire, and lack, often relating to concepts like fetishism and the urge to cover or reveal the body.
‘Precious Word’ connects language to clothing, suggesting that forming words and concepts in the mind is similar to how fabrics and clothes relate to the body. On the lighter side of this, we have the realization of beautiful ideas and ideals; the darker side presents as authoritarian orders of the mind over the body.”
Of the video, Hirabayashi adds: “I imagined this song as the soundtrack to a TV show intro, referencing the aesthetic of ‘Bill Nye The Science Guy.’ Since the start of the Jo Passed project, autophotography (selfies) has been a significant visual element, from my first press photo of infinite hair to the burnt face photos of Their Prime on Sub Pop, and now the empty chair of Away. This video is my autophotographic work, combining digital animation with lip sync.”
Precious Word gets: 📷📷📷📷📷📷📷/10.
jo passed – Precious Word [Music Video]
