Today, British alternative rock band The Cribs dropped the music video for “Never The Same.” The track is the third and final single from their upcoming album Selling A Vibe, out this Friday via PIAS.
A cool throwback to early-2000s indie alt-rock, the song leans into the band’s knack for hooky guitars and lived-in attitude.
About the track by The Cribs:
“Guitarist and singer Ryan Jarman says: Never The Same is kind of a throwback to our original approach: trim all the fat, bring it in as short as possible and keep out of the way…streamlined. Stylish. It’s almost a little paradoxical as lyrically it’s about feeling like a different person at this point in life, and missing the chaos of your previous existence, even if it wouldn’t make sense anymore.”
Bassist and singer Gary Jarman says: “We wrote Never The Same the evening that we returned home from Italy, after playing Louis Tomlinson’s ‘Away From Home’ festival. The night before, we had been talking with Louis’ manager about maybe writing and/or producing some tracks for his next LP, so upon our return to Wakefield we got to work and banged this out, fully formed, in a couple of hours. And then we became attached to it and decided to keep it for ourselves! I think that the freedom of conceiving it for someone else just meant that we didn’t overthink anything, and just got straight to the point – it came together fast. So yeah, in an alternate timeline it could’ve been a Louis song.”
He continues about the video: “We have been interested in directing our own video for a while. Ryan in particular has always been very interested in film, and had recently made a video for Exclamation Pony that had come out really good. So we bought a bunch of 8mm film and decided to try and document our US tour. Shot on location in San Diego and featuring live footage from the shows, the video was mostly shot by Ryan and then edited by Gary, so it’s all on us. We were busy so we knew the chances of us all getting together to make another video on 16mm was unlikely, and this allowed us to try and keep it in the same world whilst also having the opportunity to make something candid and honest.”
Never The Same gets: 📷📷📷📷📷📷📷/10.
The Cribs – Never The Same [Music Video]
