Ultra Q is a band from California and today they dropped the music video for It’s Permanent.
The third single is taken from their upcoming EP Get Yourself A Friend which comes out on November 19, 2021 via Royal Mountain Records.
A banging electro-rock track!
About the track:
On the track, Armstrong says, “If there’s one song on this EP that is remembered in any way, I really hope it’s this one. I so vividly remember making the demo thinking that this might just be total trash, but alas, I think it’s my favourite of the bunch. The goal with “It’s Permanent” was to really try and create something cinematic, which we had never attempted in a song before.” The track comes with a visualizer made by Armstrong and is a collection of old tour footage and some scenes from film The Decline of Western Civilization.
He adds, “It was all about the atmosphere. A lot of the vocal clicks and guitar flourishes were kept from the demo as they just worked well with what we had. Lyrically there’s something in there about getting wasted in an eastern european night club, surrounded by flashing neon lights and doom, but it’s lathered in a healthy layer of nonsense. If nothing else, I hope this song provides a couple minutes of gothic escapism.”
It’s Permanent gets: 📷📷📷📷📷📷/10.