Today and finally at long last that Montreal’s Eve Parker Finley dropped the music video for Fall Into Me.
The second single is taken from the upcoming album called In The End which comes out on February 9, 2024 via Coax Records.
A dreamy new wave synth-pop 80s vibe tune.
About the track by Eve:
What began as a flowing ethereal ballad transformed into a driving dark disco anthem, a testament to Finley’s creative evolution and fearless exploration.
“This is one of those tracks that ended up in a completely different place than it began.
Nick Schofield (producer) and I went back and forth for weeks on how best to present this song, but everything changed the day Nick sent back this synth arpeggio off the top of the track.
It was at this moment we knew: this track was to be a driving dark disco banger.”
The lyrics, particularly the bridge, delve into Finley’s complex relationship with shame, singing, and the fear of stepping outside social norms.
As a trans woman, she shares, “Living outside society’s normative expectations isn’t a choice, but how I give myself grace, patience, and love, is.”
“Fall Into Me” explores the power of embracing the rebellious sides of ourselves.
Finley plays three roles in the video: the ambitious “Eve,” her eccentric therapist, and “The Bad Girl Queen,” a personification of her inner dialogue.
The narrative unfolds in a dark, playful, and intriguing underground world, shot in Canada’s first underground train tunnel, the Brockville tunnel.
Brittny Canda reflects on the collaborative process: “The video concept built on Eve’s comedy and therapy experience. We knew we wanted an underground world, and after being reminded of Eve’s first viral TikTok video about directions to a sewer rave, we found our underground lair in the Brockville Tunnel.”
Fall Into Me gets: 📷📷📷📷📷📷📷/10.



