Today the Hamilton band Arkells dropped the music video for What Good? via Universal Music Canada and Virgin Music Group.
A high-energy, upbeat pop-rock tune that captures the band’s signature anthemic sound.
About the track by Max:
Following two weeks of social teasers, and MLB World Series bumpers, Arkells premiered the song live for a select group of fans in a local Toronto garage rehearsal space a mere 48 hours before release.
The tone of the event speaks to the spirit of the song, and the up-close and personal experiences it longs for.
“What Good?” aims to ask the blunt questions on the noise of modern day life: What good is the comment section?
What good is rage bait disguised as debate? What good is hustle culture if it only rewards grifters and conmen?
“The song doesn’t pretend to have neat answers—but it points toward where meaning might still be found,” says frontman Max Kerman.
“The sun, the moon, the neon glow of your neighborhood bar. Things we can share, things that feel real.”
What Good? gets: 📷📷📷📷📷📷/10.
Arkells – What Good? [Music Video]
