Today, Arkells dropped the music video for One Thing I Know.
The fourth single is taken from their upcoming sixth album Blink Once which comes out on September 30, 2021 via Universal Music Canada.
Typical same-old same-old Arkells song that will get everyone very excited with their pop rock tunes.
Cool to see the band go crazy wild in a No Frills store.
About the track:
“One Thing I Know,” a rowdy, feel-good sing-a-along that is bursting at the seams.
The music video was filmed after-hours at No Frills’ Dufferin Mall location in downtown Toronto, and finds the band mischievously performing the track at full throttle.
“This song is about not being ashamed of who you are and where you come from,” notes Max Kerman.
“The best version of yourself lets your colours show to feel free, weird and unburdened by all the things out of our control.”
Now more than ever, it seems our lives can change in the blink of an eye.
We began working on this album before the world changed and this title felt right given where we’ve collectively landed.
Everyday you wake up and you think you know a lot of stuff, then it turns out that you don’t.
One Thing I Know gets:
/10.
Arkells – One Thing I Know [Music Video]
