Toronto-based musician Homeshake dropped the animated music video for the I Know I Know I Know.
The third single is taken from the upcoming fifth studio album Under The Weather which comes out on September 10, 2021 via Sinderlyn Records (USA) and Dine Alone Records (CAN).
Dreamy pop tune to get by these lazy days.
About the track:
Directed by Keith Rankin, “I Know I Know I Know” visuals follow an animated laser-lined dancer moving through an otherworldly sunset coupling the serene feel of the track.
This marks the third single released in tandem with an animated video, following “Passenger Seat”, directed by Pete Sharp and “Vacuum”, directed by Jordan Speer.
Homeshake teamed up with Brain Dead Studios, the producer for each of the aforementioned videos, to create a cohesive visual universe around the record with the animations and forthcoming merchandise.
Speaking on the video’s creation, director Rankin says: “I had been wanting to work with the dancer Azuki Umeda for a while, she had made a few pieces of choreography for me, and I put one against the Homeshake song thinking it might be too frantic, but it actually matched perfectly.
Me and my partner Ellen Thomas came up with an abstracted figure look and did rotoscope animation over the dance sequence, I hope it looks like a dream landscape.”
I Know I Know I Know gets:
/10.
HOMESHAKE – I Know I Know I Know [Music Video]
