It is going to be a one year since the release of Late Bloomer by Montreal’s Mirabelle.
Today is also the release of the music video for Phénomène.
Fun synth-poppy tune.
About the music video:
“Phénomène”, directed once again by Frederique Bérubé (who was at the helm for the “Betty” and “Cheated” videos) and styled by Camille Pépin, owner of the vintage clothing shop Niche in Quebec city. The video is elegantly lo-fi, a stylish and psychedelic nostalgic vision, with Hélie explaining: “one of the common threads on Late Bloomer is my youth, my adolescence.
For this video, I dove right into the 90’s with influences from that era. I remember watching so many music videos as a teenager and taping my favourite ones to VHS. I wanted the video for this song to be modern and lo-fi at the same time – fashion-y, fun and colourful.”
Phénomène gets:
/10.
