Recently, Ark Identity is the moniker of Toronto musician Noah Mroueh released the music video for “Falling Apart.”
The track is a dreamy, moody slice of alt-pop, blending hazy atmospherics with an emotional undercurrent that lingers long after it ends.
About the track by Noah:
Originally titled “On My Cell Phone,” the song evolved into “Falling Apart” – a title that felt truer to its emotional weight. Recorded in a single session, the song came together almost effortlessly. “It just poured out,” Noah explains. “”One of those rare days where every sound seems to find its place before you have time to overthink it. The rhythm section gives it a heartbeat-on-the-edge pulse that ties the whole track together.”
The production choices were intentionally imperfect. The choruses carry a low rumble – almost like interference – that mirrors the experience of losing connection both literally and emotionally. “I didn’t want it to sound too clean; heartbreak isn’t clean,” Noah adds. “It’s messy, blurry, and human.”
Falling Apart gets: 📷📷📷📷📷📷📷/10.
ARK IDENTITY – Falling Apart [Music Video]
