Today the Icelandic band Sigur Rós dropped the beautiful music video for 8 from ÁTTA (which translate to eight) via BMG.
The first of 10 music video for their Átta Film Experiment all created by different directors without rules or boundaries.
About the music video:
“8”, with a visual directed by Icelandic artist Rúrí, renowned for her political and environmental feminist activism, and whose 1983 performance and installation ‘Rainbow I’ serves as the cover art for ÁTTA.
Rúrí’s film is largely an exploration of the nature of water in it’s various states of flow and flux, abstracted and colour washed with blue tones.
Says Rúrí of the video: “Among the many gems of the album ÁTTA, it was the song “8” that captivated me. It immediately connected not only to the present, but also to infinity. Catharsis – soft, melancholic, powerful and uplifting.”
8 gets: 📷📷📷📷📷📷📷📷/10
Sigur Rós – 8 [Music Video]
