Toronto band No Frills has unveiled the music video for “The Day-to-Day,” the third single from their upcoming album Sad Clown, set for release on March 7, 2025, via We Are Busy Bodies Records.
True to their style, the track is a short, lo-fi bummer pop gem — a breezy, melancholic reflection on the monotony of daily life.
Clocking in at just over two minutes, “The Day-to-Day” pairs gentle, fuzzy guitar tones with soft, wistful vocals that float above the mix like a distant daydream. There’s a sweetness to the track’s simplicity, but also a weariness — a delicate balance between charm and discontent. The lo-fi production enhances its intimacy, giving the feeling of a quiet confession recorded in a bedroom.
The music video complements this vibe perfectly. Shot with a DIY aesthetic, it captures everyday moments with a hazy, nostalgic feel: mundane routines, fleeting glimpses of beauty, and the quiet solitude of ordinary life.
The soft-focus visuals and warm, washed-out colors mirror the song’s bittersweet mood, making the whole experience feel like flipping through a well-loved photo album.
The Day-to-Day gets: 📷📷📷📷📷📷📷/10.
No Frills – The Day-to-Day [Music Video]
