Iqaluit’s The Jerry Cans debuted the music video for SOS (No it is not the ABBA song).
The band’s newest single to be taken from their upcoming album called Echoes out on May 15, 2020 via Pheromone Recordings.
About the song and music video:
Directed by Cameron Tomsett, the visual for “SOS” utilizes a twist on a classic boomerang-animated gif to showcase a woman locked into claustrophobic psychological patterns. The video features up-and-coming Toronto based dancer/actress, Miambi Kasse, and ends with her character experiencing a cathartic release where she is finally freed in body and mind. It’s up to the viewer to decide whether she returns to her old ways.
Bassist and band leader, Brendan Doherty explains, “SOS” is about being lost and stuck in a confusing world of emotions and relationships of all kinds. This song was written to express the sense of anxiety and unease that seems to be more present in all of our lives. Recent times have been marked with increasing uncertainty and this rings more true now than ever.
The music video was directed, edited and produced by sibling duo, Cameron and Samantha Tomsett, who have worked with each other for the past two years on advertising and commercial videos. This is the first time they have collaborated on a music video.
SOS gets:
/10.
